Conversion and growth — ecommerce development
Everything after the store is live: ecommerce SEO, conversion rate work, analytics you can trust, abandoned cart recovery, and pricing and merchandising that raise order value.
5 guides
Pricing and merchandising that raise order value honestly
Bundles, thresholds and good recommendations raise average order value. Fake discounts and pressure tactics raise refunds and complaints.
Abandoned cart recovery, done without irritating people
Recovery emails win back a slice of lost orders. Fixing why the cart was abandoned wins back far more, and permanently.
Analytics you can actually trust
If your analytics and your order table disagree, the order table is right. Reconcile first, decide second.
Conversion work that is evidence, not opinion
Most stores do not need a testing programme. They need to fix the four things the funnel already proves are broken.
Ecommerce SEO: the structural work that actually ranks
Category pages, not product pages, carry most ecommerce rankings. Get the structure, facets and duplicates right before writing a word of content.