Building the store — ecommerce development

The engineering itself: catalogue and variant modelling, a checkout that does not lose people, product page structure, site speed on real hardware, and search that finds what shoppers typed.

5 guides

On-site search: the highest-intent traffic in your store

Visitors who search convert several times better than those who browse — and most stores return nothing when a shopper types the product name with a typo.

Building the store 8 min read

Store speed on the devices your customers actually use

Your store is fast on your laptop and slow on a three-year-old phone on mobile data. That second machine is the one buying from you.

Building the store 8 min read

Product page structure: what a buyer needs before deciding

A product page has one job: answer every question that stands between interest and payment, in the order those questions arrive.

Building the store 9 min read

Designing a checkout that does not lose people

Most checkout losses come from four measurable causes, and none of them are aesthetic. Fix those before anyone redesigns a button.

Building the store 9 min read

Modelling a catalogue and its variants without regret

Get the variant model wrong and every later feature — stock, pricing, search, feeds — inherits the mistake. Model what you sell, not what you photograph.

Building the store 9 min read

Scope a store